SAY HELLO, NEW LOGO

CrossFit Barrie (CFB) was established in 2010 and it’s founding name was CrossFit Potential. Over the years many changes have occurred including change in affiliate name, ownership and branding. 

Today April 19th 2021, I present to you the new CrossFit Barrie logo and mascot. The new CFB logo is a change that is new, fresh and still keeps the history of the logo within it. With the chevrons in the F we are keeping the history of the old logo alive. Appreciating the history and how far it’s come, enables us to develop a much greater appreciation for everything the facility and most importantly what the community has gone through over the years. 

Changing the logo does not change what CrossFit Barrie is about. Our core values continue to stand as FAMILY, FITNESS & FUN. It’s still us. We’re still CFB. 

Presenting to you a new mascot. The wolf is our mascot. The wolf is a symbol of guardianship, ritual, loyalty, and spirit. They trust their own instincts and love to be part of a pack - a devotion to the pack (family, tribe, clan and so forth) is prevalent in Wolf energy. 

We’re excited for this new change and hope that you enjoy the logo and mascot as much as we do. 

Much Love, 

Coach Sam & The CrossFit Barrie Family